the characters will embarrass themselves publicly (for example, being caught staring at a girl and awkwardly looking away when she notices) and put themselves into unintentionally dangerous circumstances (such as take illegal substances)
the drama in the video increases through out, getting more and more "heavy" as the video runs. The action will eventually reach the point where one of the members of the trio is accidentally assassinated by the other 2, who then have the task of disposing of his body.
This is the type of video we are shooting because it is entropic and gives a light hearted feel to contrast the gloomy and serious nature of the song it is matched to. This will give an element of humour to the video.
Tordorov's theory fits this video -
original equilibrium - group acting unacceptable in social situations
disruption - the group goes too far by getting a dangerous weapon and drugs
recognition or disruption - member of the group dies as a consequence of their actions
attempt to revert to original equilibrium - hide the body of the diseased member
new equilibrium - continue on when murdered gang member is disposed of
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