Update

In light of recent events (which are: lack of funding, lack of internet skills, and lack of willingness to wait 23 days for a shirt to be delivered), we have made a small change to costume.

The group will now be sporting shirts found at local charity shops. Today we went shopping as a unit, and selected some of the finest pieces Ludlow had to offer.

We're going to be so pretty.

Goodwin's Theory

Andrew Goodwin's theory is that there are 6 points that can be found in music videos -
1) there is a relationship between the lyrics and visuals
2) there is a relationship between music and visuals
3) music videos demonstrate genre characteristics
4) the record label will want close ups of the artist
5) frequent reference to the notion of looking
6) often include intertextual references to film and TV shows

I shall now put Goowin's theory to practice, by using the music video for "Thou Shalt Always Kill" by Dan le Sac vs Scroobius Pip

 

Point 1 - a link between lyrics and visuals 

This features heavily in this music video, as Scroobius Pip walks around the city doing actions as he discusses them. For example, in the image below, he snatches an NME magazine from someone proclaiming "thou shalt not read NME"

and again, as he walks past a sign that says "coca-cola" and pulls a kit-kat out of his pocket to throw away, he says:

"thou shalt not buy coca-cola products whou shalt not buy nestlé products"

This happens many times through-out the video.

2) there is a relationship between music and visuals

This is very noticeable in one part of the video particularly, however it is present through-out with cuts in time to the beat.

Scroobius Pip takes classic albums and throws them away, "The Beatles, were just a band. Led Zeppelin, were just a band..." etc. As he does this he moves around the screen to different places in time with the beat Dan le Sac provides. It gives the impression of teleporting as he jumps around the screen...

3) music videos demonstrate genre characteristics

the music video shows genre characteristics in some places, and not so much in others. For example, they use comedy in their lyrics and match them to what is shown on screen - often taking stereotypes of the rap genre but poking fun of them. 

Here, Scroobius teaches the viewer that "guns, bitches and bling were never part of the 4 elements, and never will be"

4) the record label will want close ups of the artist

this is seen through-out the video, but only with Scroobius Pip, the front man of the band. Dan le Sac appears shortly in the video, but not for very long. This could be conventional as front men are always more in demand to be seen, especially over DJs. 

Here is Scroobius with Dan.

5) frequent reference to the notion of looking

the video mainly focuses on Scroobius, but at times the camera does zoom out, or pan to a (often female) character, to get their focus from the viewer. 

6) often include intertextual references to film and TV shows

Very many intertextual references, from famous bands, to product names, and even politics. This video is full of intertextual references, start to finish!

What we need for our video (costume/props)

Costume

We need sunglasses for our video √

Trainer/sports shoes √

Bum bags - not yet

Hawaiian shirts - not yet

Vibrant socks √

Props

2 spades √

Toy gun (ask Limberg)

Fake blood √

Car √

I will update this list as we can tick more items off the list.

Action Plan

Step 1:
Research media products, music videos, album covers.

Step 2:
Story board, time manage, choose costumes

Step 3:
To begin filming, continue updating blogs

Step 4:
Finish filming, have feedback

Step 5:
Edit and get feedback

Optional step 6:
continue editing, filming, etc according to feedback

Time Management

We have worked out when members of our group will be available for filming and editing, and collected this information together so we can work with top efficiency.

Permission

I emailed the Novocaines asking permission to use the song "Cup of Coffee", which the band gave me permission to use, as well as a free version of the song. After a discussion with the group we decided to use a different song by the band, "Ragdoll Blues". I emailed for permission again, which I received, and then purchased the track from iTunes.