Colors

These are the colors I am considering using at the main colors on my album artwork. 

I shall see which is popular amongst a target audience, then evaluate if it works nicely with the images I choose to feature on the digipak. 

Fonts

These fonts have been chosen by me to feature on my digipak. I will ask what the favorite is amongst my peers/target audience and use it on my digipak. 

HELLO

It's a lovely new day in mid March.

Locations

We chose to film our performance footage in the drama studio at our college - because it had appropriate lighting and a stage we could set up. This is shown on the map

We have also pinpointed on this map where we shot our narrative parts of our video.

See maps below \/

Pitch Feedback

After we presented our pitch to a potential audience (classmates of ours), we received feedback and noted down what the responses were - they are as follows.

1) Does the concept work for you?

The response was positive, with the audience commenting that is is 'good', 'funny' and 'original'. They were pleased with the idea.

2) Does our target audience match our music video concept?

Our target audience that we showed was deemed 'too vague'. Will shall work on refining who our target audience is so better to appeal to them.

3) Does our costume choice match our video concept?

We were concerned our first costume choice (Suits, balaclavas) would not work with our video concept - so change the costume idea and received feedback - the feedback was mixed, from people saying that it would work fine to people saying it would only work in certain circumstances.

4) Will the video be feasible? Are there parts that may be difficult?

Responses were positive, saying it would be easy to film - however we will have to be careful with choice of location so it seems authentic

5) Is our concept original?

Feedback informed us that our concept was original, and they were happy with it's originality and narrative concept. 

http://www.youtube.com/watch?feature=player_embedded&v=K5QvMHDvAig

Problems arose

Yesterday, at around 9.00pm, the editing software (Premiere Pro) crashed on jake's laptop.

This is a slight set back as a around 2 hours of editing has been lost due to this error.

We shall be working tirelessly today to bring the video back to it's former glory.

Thanks for reading,
I've been Sam Woods,
Message approved.

Update on Filming

Last Friday we continued filming, and shot the last few scenes of performance.

We all turned up once again in our costumes and filmed Will's singing scenes again (as our feedback said we needed more footage of him singing) and some clips of me playing guitar (as again feedback prompted us to film more of this).

We also shot some footage of me and Jake playing guitar together.

We used a fish eye camera lens on these new clips, and are happy with the way it turned out.

Thank you for reading my blog,
I have been Sam Woods,
Be safe.

Rough Cut Focus Group

http://www.youtube.com/watch?v=oERrVhuOorA&feature=player_embedded

This is the focus group we did for our rough cut of our media video.

Pitch Feedback, Focus Group

http://www.youtube.com/watch?feature=player_embedded&v=K5QvMHDvAig

Costume

Costume used in our video:
Hawaiian/vibrant shirts

Denim shorts
Pulled up, colourful socks
Shoes
Ray ban style sunglasses

video concept summary

as seen in previous posts, the concept we have decided upon is 3 men acting socially unacceptable/awkward, and being unable to see why their actions are not deemed "cool" to anyone other than themselves.

the characters will embarrass themselves publicly (for example, being caught staring at a girl and awkwardly looking away when she notices) and put themselves into unintentionally dangerous circumstances (such as take illegal substances)

the drama in the video increases through out, getting more and more "heavy" as the video runs. The action will eventually reach the point where one of the members of the trio is accidentally assassinated by the other 2, who then have the task of disposing of his body.

This is the type of video we are shooting because it is entropic and gives a light hearted feel to contrast the gloomy and serious nature of the song it is matched to. This will give an element of humour to the video.

Tordorov's theory fits this video -

original equilibrium - group acting unacceptable in social situations

disruption - the group goes too far by getting a dangerous weapon and drugs

recognition or disruption - member of the group dies as a consequence of their actions

attempt to revert to original equilibrium - hide the body of the diseased member

new equilibrium - continue on when murdered gang member is disposed of

Props

List of props used:

tattooing needle (safely without a needle or ink)

car

wheel barrow

fake drugs (mentos, flower)

deodorant

fake blood (tesco's value ketchup)

guitars

drum kit and sticks

a student magazine

various library books (including a deborah meaden one)

Pitch!

This is the pitch we used for our video. We made this using Prezi.

I shall try to embed this and hope it works.

Thank you.

Our Pitch on Prezi

Story Board

Here is the story board we created to give us an idea of what we have gotten ourselves into.

Target Audience

We are aiming the video primarily at a target audience with an age range of 16-25, both male and female. The target audience consists of free thinking and free spirited individuals, who like to stand out from the crowd. Possible interests for our target audience hobbies such as urban sports (like skateboarding), music, social get-togethers such as music festivals. The people that the video is aimed at will most likely enjoy the alternative-rock, blues rock and good-old-fashioned-rock style music, bands such as: The Black Keys, Kings of Leon, The White Stripes, Foo Fighters, Queens of The Stone Age. The audience is likely to have a income in the range of A-B, and have sufficient disposable income to do the things the enjoy.

Update

Hello dear reader,

In this post I shall update you on where I/we stand on the creation of our Media Music Video. Lots to report -

1 - Filming has (perhaps temporarily) finished. We shot the last few scenes in and around Jake's house, and it looks pretty good.

2 - editing is well under way, we have thrown bits and pieces of footage together to try and create a coherent music video to match our specifications (specifications to follow in next blog post... see above).

3 - possible re-evaluation of music video. To get a good grasp of our music video and to establish the good from the bad scenes, and what defiantly works to what doesn't, we're creating a performance based music video using our footage. This performance video will hopefully work as a foundation for our final music video, and we should be able to place the narrative parts of the video around the performance parts.

4 - focus group to evaluate the music video and video ideas will probably take place later today or on friday the 9th of march, and we shall use feedback from this to decide what the next course of action is.

5 - if all goes will at the focus group we shall continue ahead as planned and work our narrative into the first draft

6 - if there are any suggestions to what we can change we shall meet as a unit and evaluate if these suggestions work for us, and if so, when/if we can film them, and where they shall fit in to the grand scheme of things.

Prepare for a late night blogathon!

Yours sleepily,

Sam