We are aiming the video primarily at a target audience with an age range of 16-25, both male and female. The target audience consists of free thinking and free spirited individuals, who like to stand out from the crowd. Possible interests for our target audience hobbies such as urban sports (like skateboarding), music, social get-togethers such as music festivals. The people that the video is aimed at will most likely enjoy the alternative-rock, blues rock and good-old-fashioned-rock style music, bands such as: The Black Keys, Kings of Leon, The White Stripes, Foo Fighters, Queens of The Stone Age. The audience is likely to have a income in the range of A-B, and have sufficient disposable income to do the things the enjoy.
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