Through out the time we spent making our video, we found that audience feedback was crucial to the video going well, and also the development of idea. If we were unsure in what direction to go with an idea in the video, we could assemble a small focus group and ask what their opinion was. This came in useful on numerous occasions, including and possibly most importantly when the group was debating whether or not to proceed in the direction of making a narrative video.
After showing our concerns to a focus group and asking their opinion, they decided it to be best that we proceeded in a performance only direction also. They felt, as we did, that the narrative didn't make enough sense to be relevant to the video - so this confirmed our feelings and the narrative was then cut from the video.
Facebook was a valuable tool in receiving audience feedback about my video. This made it extremely easy for me to share the video onto a page on facebook, and essentially have an online focus group without anyone having to leave their house. Also, when online people are more likely to tell the truth about their opinions and not hedge around subjects (because of the protection of not being face to face with those you are criticizing) - so this lead to honest and good feedback about our video. This feedback was positive, which is lucky and a good feeling when you have worked hard to create a video and a product to go with it.
It also is a useful way to make decisions you don't want to make yourself, such as when I wanted to decide on a house font and a logo style font for The Novocaines. The audience feedback showed me the font that was most popular, and it was by a landslide, and because of this it made it onto my final product as a main feature and recognizable point to the work.
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