Levi Strauss believes that in media there are 'binary oppositions' - these are: Good and bad, rich and poor, eastern and western world, love and hate.
In our media video we have the themes of good and bad. Our main characters spend the video trying to portray themselves as 'the bad guys', but by never doing anything very bad. The things they choose to do are less bad than a stereotypical bad guy (such as messing around in a library), so it shows that the bad guys are also good. The audience in the video should have to decide if the characters are good or bad guys.
Barthes believes there are 5 things that get an audience's attention in media. These are:
the enigma code-audience is intrigued to solve the problem
the action code audience is excited to solve the problem
the semantic code audience is directed towards an additional meaning
the symbolic code audience assumed characteristics based on costumes
the cultural code audience finds a meaning in the words/text/lyrics
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